As of this week, it was my 4th time attending what’s considered the biggest Adobe Commercial. It’s actually something that I enjoy because I’m what I consider a loyalist (I like tools that work and Adobe does it for me—also, I get to mingle with all sorts of creatives and fellow loyalists). Many others are absolutely against the new direction that Adobe has taken (I do invite you to comment).
There were difference reactions to the announcements this year but mine is pretty positive—being bias and all. I’m pretty excited about the features and how it will affect my career moving forward. I want to thank my very amazing boss for approving this and I can’t wait to share all this new info with my company at H4B Chelsea. This is the first time that any agency has paid for my attendance and I’m even more grateful for being employed there.
Usually, when I attend AdobeMax, I write about the experiences daily and post them on my blog but this time, I’m writing this in one entry and I decided to separate them with anchor tags so you could:
1. Choose what you’re interested in or,
2. Read this experience in its entirety.
If you are on Creative Suite 6, you’re aware of the cloud features of Adobe Suite. If you’re not, this shouldn’t come as a shock to you if you’re familiar with other cloud storages like Dropbox (which I love) and Google Drive (who provides 100gigs for less than a Starbucks coffee that I also use—I just make my coffee). Having access to a cloud that supports various devices makes life as a tech savvy gal, yours truly, run quite smoothly. I can think of many nights when I’d rather work at home where I’d drop a PSD in my DropBox from Manhattan and continue working from my iMac in Brooklyn and download it at work the following day. So kudos to cloud feature!
However, with Adobe CC, I can turn off layers on the web, share my file with other users where I can collaborate and publish them on behance (or to my site).
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So, not many of you know that although I’ve dabbled in InDesign for college, I hardly ever had to use it post-graduation. In fact, I often wondered why it came with my Suites at all. I love all things digital and my focus had always been Photoshop, Illustrator and Flash (I just use Dreamweaver for coding at times but I code directly in my CMS (wordpress). InDesign to me had “print” and “paper” splattered all over it and although I get hot and bothered over a well-printed piece, I always figured wasting paper myself was only increasing my carbon-footprint—no thanks.
Then came the iPad… and the over 600 books that I have on it.
People use this device… a great deal. Also, they love the kindle and they spent lots of time on their phones. So why not target them right?
I need to reach them, I want to make my work interactive, I probably don’t want to write too much code. I want to create an app but I don’t want to develop one. Voila! Adobe answered… you can create an interactive ePub and publish via the iTunes Store that reaches 10s, 100s, 1000s—oh you popular social butterfly!
This was my favorite part of Adobemax because I remembered when I first got my illustrations published as a teenager and I always wanted to put another piece out there for kids. Now, I can make it for a device that appeals to them (and do it myself now).
InDesign allows you to create layouts for all eReaders and create experiences that bring your work to life. With FolioBuilder you can organize your publications, set meta data, etc.
When it comes to using tools such as Photoshop and Illustrator, collaboration with behance helps you to publish your portfolio online as well to get the feedback that you need to create your last piece, as an individual.
So, have you seen all those parallax trendy websites that work on the desktop, and when you view them on the iPad it works (or has a different version for that experience), then suddenly, you try it on your mobile device and there’s an even cooler experience?
Well, you can set that up in like 10 minutes after you set up your website structure it’s so easy! Sorry devs!
No more to explain.
Just kiddin’! I started using Dreamweaver when it was v2, and I think I stopped using it as often since CS4. Opening up Dreamweaver CC and setting up fluid grid layouts was so intuitive. I was shocked how very little coding that I had to do to hide_mobile and align divs. I do have a small freelance responsive website that I’m working on now, I’ll be using Dreamweaver (or possibly MUSE) to recreate (I hope to share how it looks later… Probably on behance)
MUSE! My new favorite… because InDesign has grown on me, Muse is. It uses Masters like InDesign and I think that even print designers will get it. In the labs at adobemax, I was able to create layouts, include spiffy add-ons like sliders and publish with business catalyst. Of course I got reactions via social networks by bitter developers about this not being useful and only applies to people… The thing is, developers are always going to be needed for sites that are heavily data driven but, it’s nice to be able to start the skeletal structure and hand it off.
I’m also really happy that most of the Adobe apps are starting to look similar. Eventually, hopefully they’ll be integrated? Meh, why not.
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@JeffCutler and @SocialJulio asked my reaction to this for their blogs and youtube channel and this is what I said (yes, I’m sharing this even if I hate myself being recorded). Embeded from youtube:
This is what I really think:
Yes, I’m probably one of the many people who have had torrented programs so I know how they work. I won the Adobe Creative Suite CS4 Master Collection when I first attended AdobeMax back in 2009 so—I’m good. I also paid the $200ish for the student version of suites that I needed prior to that. Anyway, I’m very aware of many users of earlier CS versions who have torrented copies because of pricing. I didn’t even upgrade until CS6 was available for us who attended max because $900 seemed a bit much for me back in the day (still is a bit much!).
So, is the price worth it?
Coming from someone who can actually afford it now and is no longer a struggling college student (I might have to give up my gym membership for a while and run outdoors) the answer is YES.
Let’s break this down economically and consider it an investment. Creative Suite was possibly valued at $2500+ for access to the Master Collection right? The upgrades in the past could cost you along the lines of $900 right?
As a New Media Design Graduate, I loved using all the software in CS from Aftereffects to Flex/flash builder to Premiere to Dreamweaver to Photoshop, etc. They weren’t always all in the Premium packages.
Now, with the new CC subscriptions there’s just one version: CC. Meaning, as soon as the upgrades occur, you get them. You don’t have to pay another $900. You’re subscribed and it’s ongoing but think about the $2500+ you never had to pay and another 900+ on top of that for each released Suite.
I’m aware that this isn’t the best option for everyone. If you’re a student: “A subset of CC applications are available via Design & Web HED Collection, Design & Web K12 Collection, and the Adobe Video Collection, plus more add-ons are available (sold separately).”
Here are some of the other pricing (I’m rounding up the prices to the nearest 10th)
New users pay $50 monthly
For users with CS3+ you pay $30 monthly for a year
Students and teachers $20 monthly
For only one app $20 monthly
Teams are $70 per month
Existing teams pay $40 per month for a year
If you’re new, or want to “test,” there’s a 30-day trial
This year we had The Black Keys, I went not really knowing their music but realized that I knew at least two songs. Last Adobemax we had Weezer.
As usual, Adobe creates magical experiences at the Bash (and really good food).
However, I appreciated the free drinks from the pre-conference parties and the chance to mingle with friends that I know from social media. Thanks to @mayhemstudios, Calvin who I met a few months ago in person finally, I got introduced to @JeffCutler and @SocialJulio who I hung out with the most. I also met some of his other friends @andysowards and @grantfriedman. The funny thing about hanging with social media folks are their stories. They were the ones setting the paths to influence before it became easier to follow celebrities.
I also got the opportunity to play a game and win the Jambox by Jawebone:
We had the opportunity to create Adobe Fingerprints with the Brother printing machines so I worked on a piece of art from my iPad and went to the pavilion where I got it on a T-Shirt.
I didn’t get to hang out with @stefsull this year and @asciibn couldn’t make it but I ran into @rufusd, @Beatlejase, @martineno, @anissat (who made me introduce myself to @denisejacobs whose TED talk helped put my life in perspective). I want to thank @aprilclark for trying to help me QA my work with that phantom Adobe viewer app during my lab session.
Thank you so much for making Adobemax wonderful guys, hoping to see you next year? I heard it will be in Chicago. Who really knows?
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