… adventure. I’ve had to evaluate my goals yearly at each stage of my career and once again I’m doing it. It might be because I’m a year older. It might be because I’ve been at my job for almost a year or it might be because my values changed. Nonetheless, I still want to make cool shit.
I’ve always respected the great mentors in my field and in reflecting on my own career in comparison ensures that I’ll never settle to be devalued or settle for less. I’m so happy to have stuck to that mantra.
I’ve done so many cool things these past couple years, I’m proud. I still want to do something so incredible that it would change the world.
Advertising is an interesting field. Falling into it seemed painless and I love learning more and more. However, the journey hasn’t been so painless. These days when I meet people who have been in it for over a decade, I want to learn their stories. I’m fortunate when I meet those who absolutely love it. When I do, I wonder what field I would rather be in if I hadn’t gotten into it.
My greatest challenge this past year was to balance my life. I didn’t seem to have time to blog or Tweet anymore. Many of you know that this behavior is unlike me. As a creative person I believe it’s important to step outside yourself. Even if you look at inspiration, you ought to look at things more conceptually.
My goal this year was to find a position that allowed me to balance my life. I feel like the world can leave you behind if you don’t. When I’m older I would like the stories of coming up with the great idea to be the focus of my legacy. Let’s see how this new year goes, so far, it’s even possible that I’ll find love.
Remember in my post “Why is everyone upset about the Gap logo,” where I mentioned ”Honestly I am not even phased by the Gap logo because it was probably created for buzz…” I also said, “I wouldn’t put it past them to return to their previous logo in a few days…” So guess what, they are back:
As some of you know, I went to Night of the AdEaters this past friday. It was the first one ever in NYC. Sponsored by companies such as the daily news, open skies, etc.
“On September 25, 2009, Night of the AdEaters® will debut in the birthplace of advertising — New York City. With a 27 year history, showing annually in countries all around the world and attracting hundreds of thousands, Night of the AdEaters® has been called one of the most highly-anticipated events of 2009 and will be the closing event for Advertising Week.” Adeatersnyc.com
It was done by Findr interactive and gravity. Let’s just say that it was very interesting. Initially I thought it was a great idea because it’s showing commercials from all over the world. It was also advertised as an all night thing. I thought it would be beneficial especially since my industry is advertising and I’d get inspired by things I have seen. It was also intriguing to see commercials from different countries. Many of the commercials were captivating and it was great seeing commercials even from the 1950s! Oh my, how much has advertising changed!
So, because of this, I decided to stay the entire night. There was a raffle by the 3rd round where I didn’t win of course… it was a business class trip for two to Paris, France.
This was the ad that drew me in:
The event was advertised for 7PM. At that time, the press was there to ask questions and such (great). However, the actually deal didn’t start until after 8:30 so by that time, I was essentially bored… To make it worse, there were 3 sections so the first part was finished by 10PM, you can do the math for the rest and add intermission time. I got a free drink (from buying the ticket, however I had to feed myself (an extra $5))…
Hopefully next year it will be fast paced, maybe meals/snacks can be included… at least popcorn! Despite this, I saw some incredible ads! Here’s a few:
I took awhile to write about my presentation at the school I presented at on the Bronx. I went there last Friday for career day and met with students in grades k-8th. I was invited by my cousin.
The people presenting had professions from choreographer, lawyer to FBI agent. There were probably a total of 8 or 9 professionals. I was the senior interactive graphic designer for an advertising agency.
I was assigned a seat next to the fireman initially. I did forget his name. We exchanged brief greetings and were asked whether we could come downstairs to listen to the keynote speaker. I was very curious as to whom that would be. To no ones surprise it was the FBI agent. The students were extremely excited about this and I thought to myself, great how am I going to make my career look cooler than an FBI agent. The truth is: I don’t think it is. I would love to be an FBI Agent. So I took a photo of the students and contemplated a scheme of how I’d make my job look so tremendously cool.
I went back upstairs at the place I was assigned and did a quick comp in photoshop to explain that my job as a designer was to communicate information to the audience that the brand caters to. I realized that just seemed dull so I took out my sketchbook. It had the words, “I draw pictures all day,” on it. I do draw in meetings and brainstorms so I wouldn’t be lying. I placed it on the desk. The students would probably just think it’s cool that I draw at all… Besides that’s what I did all through school, I drew.
I didn’t have access to the Internet so I opened my hard drive and opened a game that I had made in college [link]
I also thought of what to tell the students.They loved what I presented and was even in awe when I sketched one of them.